Doraler is strong in the China International Import Expo (CIIE).

Doraler is strong in the China International Import Expo (CIIE). Yashili is fully attacking the market of tens of billions of goat milk powder.

On November 10th, the first China International Import Expo was successfully concluded. As China's first import-oriented benchmark event, the scale and quality of the exhibition, the comprehensive service of the exhibition, and the influence of the exhibition are all a pair of international hard indicators. Yashili International, as a key milk powder enterprise, arrived on schedule and unveiled its booth at booth A4-05 in Hall 8.2 to showcase the “sea return” achievements of global strategic development to visitors from all over the world.

During the exhibition, Yashili International dressed up the booth as a “milk powder silk road” that gathered global quality resources, and attracted local government trading groups and dealers to stop and exchange. Among them, the Doraler of Yashili International is doing its part, and actively displays the popular "Australian style".

The first year of the development of goat milk powder, Yashili locked the goat milk resources to make the best milk powder.

With the continuous improvement of the concept of consumption, the nutritional value and biological activity factors rich in goat milk are gradually well known, so more consumers began to choose goat milk powder products. . Since the introduction of the infant formula registration system, the goat milk powder market, which has a huge development space, has become a “place for military strategists”. According to the "China Goat Milk Powder Industry Development Research" published by the Center for Food and Drug Industry Development and Supervision of the Chinese Academy of Social Sciences, it is estimated that the market size of infant formula milk powder in 2020 will exceed 10 billion yuan.

At the same time, it is undeniable that the short supply of the overall supply chain and production costs constrain the development of the goat milk industry, and the shortage of goat milk resources has become a major problem in the development of the goat milk industry. As we all know, goat milk production is low and raw milk is scarce. In this regard, Yashili International has seized new opportunities for development and quickly and accurately prepared the deployment of goat milk resources. In April this year, it was reported that Yashili International has locked in the supply of goat milk resources for three to five years in advance with important foreign goat milk resource suppliers, which provides a strong resource guarantee for Yashili International to enter the goat milk powder market.

Like all moms, Doraler wants to give her baby better growth through quality products. The Doraler is derived from the “country riding on the back of the sheep” and is one of the few infant formulas in the market that uses 100% pure goat milk protein. Doraler is 100% pure goat milk protein, which is more easily absorbed, less constipation and allergies. In addition, DHA and ARA, which are essential for the baby's brain development, are added to the formula, and the DHA content is as high as 74 mg /100g milk powder. The ARA content is as high as 111mg/100g milk powder; at the same time, the product does not add sucrose, maltodextrin, flavor and fragrance, which helps to reduce the chance of tooth decay and obesity in infants and children, and does not impose an additional burden on the kidneys of infants and young children.

To help the combustion industry develop a new engine, Doraler is triumphant and praised.

It is not difficult to see from the consumption side that the overall profit and differentiation advantages of goat milk powder are very prominent. Nowadays, whether it is a large-scale chain or a county-level store, goat milk powder has been used as a “standard product”, and even a goat milk powder zone has been set up to provide consumers with diversified choices. 

Previously, at the Doraler's 2018 core customer exchange summit, Yashili International leaders came to the site and said at the meeting: “Consumers' awareness of goat milk powder is not achieved overnight. Enterprises must sink their minds to do market and connect accurately. Core consumers, creating brand recognition.”Indeed, in the fierce competition in the goat milk market, brands are playing an increasingly important role. Who can build a desirable brand, win the recognition and trust of consumers, who can take an absolute advantage in the game of competing for channel voice.

In this regard, Doraler triumph in the goat milk market. Since landing in the Chinese market in 2018, Doraler has been continuously innovating in brands, products and channels, starting from the consumer, all the way to the city, online, offline and terminal stores, the firepower is fully open, layer by layer, only use In just 8 months, it successfully broke into the domestic goat milk “100 million clubs” and gained high recognition from the terminal maternal and child market.

The debut of the first import fair is the first step for Doraler’s move to the 10 billion goat milk market. In the future, Doraler will share the global scientific achievements of dairy giants Danone, COFCO and Mengniu Group under the brand advantage of Yashili International to create a globally competitive “knife” product. At the same time, continue to uphold the customer-oriented philosophy and provide differences. Product and service, continuous marketing innovation in the creation of brand IP.

Let us continue to look forward to the birth of the next milk powder.